Description

You will drive data-driven decision making by integrating digital marketing and product analytics into the broader organizational strategy.

Responsibilities

• Run concurrent digital marketing and product analytics projects focusing on website and mobile app traffic patterns.
• Build advanced analytics using propensity modeling, recommendation algorithms, and unsupervised clustering to identify root causes and prescriptive insights.
• Disseminate findings through visual storytelling and interactive, user-friendly dashboards.
• Implement and test API solutions, tags, and data layers to ensure accurate event tracking across digital touchpoints.
• Integrate MarTech tools, including CDPs, ESPs, and CRMs, with analytics platforms to enable seamless customer journey tracking.

Required Skills

• 7+ years of experience in tag management, digital marketing, or digital data analysis.
• Proficiency in SQL for querying and joining disparate datasets.
• Hands-on coding experience with JavaScript and jQuery for tag auditing and testing.
• Experience with Google Cloud Platform and BigQuery.
• Deep understanding of tag management systems, specifically Tealium iQ or Adobe Tag Manager.
• Expertise in Google Analytics 4 (GA), including report management and goal funnel creation.
• Experience with server-side data enablement and building 3rd party integrations like conversion APIs.
• Knowledge of performance marketing methodologies including A/B testing and multi-touch attribution.
• Ability to perform session-level analysis on click-to-event streaming data.

Preferred Skills

• Experience with dashboarding tools such as QuickSight, Looker, PowerBI, or Tableau.
• Familiarity with AWS Athena and Redshift.

Key Skills

Education

Any Gradute