Description

You will manage website data engineering, focusing on streamlining reporting and data aggregation using GA4 and third-party marketing tools.

Responsibilities

• Aggregate traffic and revenue data from Google Ads, Microsoft Ads, Meta, Reddit, and other organic or paid sources into GA4.
• Audit Google Tag Manager triggers and tags to ensure accuracy and correct data feeds to external platforms.
• Fix data discrepancies and QA tags and data streams to maintain data integrity.
• Collaborate with Engineering and Marketing teams to align on tracking KPIs and attribution models.
• Build visualizations, dashboards, and data extraction pipelines.

Required Skills

• 3+ years of experience in tracking support and management using Google Tag Manager.
• 3+ years of experience integrating data from Meta, Google Ads, and TikTok Ads into GA4 and Tableau.
• Significant experience managing Google Analytics (GA4) architecture, specifically tracking key events and revenue.
• 1+ year of experience building data extraction pipelines in Python.
• 1+ year of experience with SQL and BigQuery.
• 1+ year of experience with Tableau or similar CRM/reporting platforms.
• Deep understanding of attribution models for website sales tracking.
• Proven history of managing technical site integrations.
• Bachelor's degree.

Preferred Skills

• Experience with Looker Studio, Funnel IO, or Google Sheets.
• Experience with A/B testing and experimentation.

Key Skills

Education

Bachelor's degree