Description

Define and implement data modelling strategies for customer segmentation, personalization, and activation across channels.

This role is on-site.

Responsibilities

• Collaborate with business stakeholders and AEP Architects to align platform capabilities with marketing analytics and customer experience goals.
• Support developers in setting up data pipelines for ingesting, transforming, and activating customer data using AEP tools like Data Collection, Data Lake, and Identity Services.
• Design and implement schemas using Experience Data Model (XDM) while ensuring data governance and compliance.
• Conduct data validation, monitor system performance, troubleshoot issues, and ensure data integrity and security.
• Create documentation and conduct training sessions for end-users and stakeholders on best practices for channel onboarding and CDP implementation.

Required Skills

• 12+ years of experience in data platforms with strong domain expertise.
• 4+ years in AEP implementation and 1-2 years of specific Adobe Experience Platform development experience.
• Strong proficiency in data modeling, schema structure, and data warehousing best practices.
• Experience with ingestion processes using JSON and XML for CDP environments.
• Ability to design and develop data pipelines and integrations using Adobe Experience Platform.
• Familiarity with marketing data lakes on AWS or Microsoft Azure.
• Knowledge of data privacy regulations including GDPR, CCPA, and DPDP Act.
• Experience with Agile methodologies and project management principles.

Preferred Skills

• Adobe Certified Expert in Adobe Experience Platform.
• Experience with Adobe Experience Platform Web SDK and Mobile SDK.
• Exposure to marketing automation platforms and other Customer Data Platforms (CDPs).

Key Skills

Education

Bachelor's degree