Description

You will use data science to drive marketing strategy and campaign performance.

Responsibilities

• Analyze large datasets to extract insights and improve marketing strategies.
• Develop predictive models using machine learning to optimize marketing campaigns.
• Design and implement A/B tests to assess marketing effectiveness.
• Work with structured and unstructured data to understand customer behavior.
• Optimize data pipelines and ensure data integrity for marketing analytics.
• Present findings and recommendations to stakeholders through actionable reports.

Required Skills

• 5+ years of experience in data science, analytics, and marketing systems.
• Proficiency in Python, R, and SQL for data processing and analysis.
• Strong knowledge of machine learning and statistical modeling.
• Experience with data visualization techniques.
• Hands-on experience with A/B testing and customer segmentation.
• Experience with marketing automation tools, CRM systems, and digital marketing analytics.
• Ability to analyze social organic/campaign performance and paid media space.
• Bachelor’s or Master’s degree in Data Science, Computer Science, Statistics, or a related field.

Key Skills

Education

Bachelor’s or Master’s degree in Data Science, Computer Science