Description

You will apply data science methodologies to optimize digital marketing performance and audience targeting.

Responsibilities

• Analyze online and offline media planning to define channel mixes that maximize reach and impact.
• Use data insights and analytics to inform markets, audiences, and targeting for acquisition.
• Design and analyze in-market survey research to support strategic decisions.
• Work pragmatically with large or messy datasets to extract actionable insights.

Required Skills

• 6+ years of work or post-graduate experience in an analytical science field.
• Proficiency in statistical programming languages including R and Python.
• Experience with Media Mix Modeling or time series modeling.
• Strong background in Data Analytics within a digital marketing context.
• Proven ability to apply statistical concepts to real-world problems.
• Bachelor’s degree in an analytical subject such as statistics, math, economics, physics, engineering, business, computer science, or social science.
• Strong interpersonal and communication skills.

Key Skills

Education

Any Graduate