Description

Analyze digital customer behavior across web and mobile channels to generate actionable business insights and recommendations.Leverage Adobe Analytics to measure customer engagement| digital experience performance| conversion funnels| and campaign effectiveness.Develop and deploy predictive models| customer segmentation| and personalization strategies to support marketing and business objectives.Extract| transform| and analyze large-scale datasets using Snowflake| SQL| and Python to identify trends and opportunities.Collaborate with business stakeholders| digital marketing teams| and product owners to define KPIs| success metrics| and analytical requirements.Deliver dashboards| reports| and executive presentations that translate complex data into meaningful business outcomes.Perform customer journey| attribution| retention| and behavioral analytics to improve customer acquisition and engagement.Partner with cross-functional teams to optimize digital experiences and drive data-driven decision making.Ensure data quality| governance| and adherence to enterprise analytics standards and best practices.Provide strategic recommendations based on analytical findings to support business growth| customer experience enhancement| and operational efficiency." Essential Skills: "Data Science & Advanced Analytics | Adobe Analytics & Digital Experience Analytics | Digital Marketing Analytics & Customer Journey Analytics |Snowflake| SQL| and Data ModelingPython for Statistical Analysis| Machine Learning| and Insights Generation | P&C Insurance Domain Knowledge"Data Visualization (Power BI/Tableau) | Customer Segmentation & Personalization Analytics |Cloud Data Platforms (AWS/Azure) and Databricks

Data Science & Advanced Analytics , Adobe Analytics & Digital Experience Analytics , Digital Marketing Analytics & Customer Journey Analytics ,Snowflake, SQL, and Data Modeling Python for Statistical Analysis, Machine Learning, and Insights Generation , P&C Insurance Domain Knowledge

Key Skills

Education

Bachelor’s degree