Description

You will drive awareness and acquisition in net new accounts through integrated omni-channel marketing campaigns to build leads, pipeline, and revenue.

Responsibilities

• Create, plan, and execute multi-touch customer journeys and integrated marketing campaigns.
• Manage day-to-day operations of multiple campaigns with a focus on performance KPIs.
• Develop and measure effective lead nurture programs.
• Use analytics to measure the conversion funnel, identify opportunities, and report on performance.
• Collaborate across functional teams and communicate plans to marketing leadership and stakeholders.

Required Skills

• 5+ years of experience in B2B demand generation, account-based marketing, or campaign management.
• Experience with email marketing and conversion rate optimization.
• Proficiency in SEM, social advertising, and paid digital.
• Execution of content syndication, webinars, and direct mail.
• Hands-on experience with Marketo, Salesforce, and ABM platforms like 6Sense, Demandbase, or Terminus.
• Command of marketing strategy fundamentals including buyer personas, buying journeys, and funnel stages.
• Ability to manage 1:1, 1:few, and 1:many ABM strategies.
• Bachelor’s Degree.

Key Skills

Education

Bachelor’s Degree