Description

Lead global integrated marketing campaigns to drive pipeline growth and optimize demand generation programs.

Responsibilities

• Develop and execute integrated marketing plans using journey mapping, content maps, nurture programs, and events.
• Manage end-to-end campaign development and execution in collaboration with brand, product marketing, digital, and creative teams.
• Measure, analyze, and optimize demand generation program performance in partnership with data analytics teams.
• Monitor sales funnel activity and provide recommendations to address coverage gaps, working closely with SDR teams on targeted follow-ups.
• Align campaign messaging with target markets, personas, and use cases through cross-functional stakeholder management.

Required Skills

• 7+ years of professional experience, including 5+ years in demand generation within a high-growth SaaS or tech environment.
• Proven background in project management to deliver programs and align multiple stakeholder groups.
• Deep expertise in end-to-end campaign development, execution, and measurement.
• Strong understanding of funnel metrics and levers used to generate qualified leads and accelerate pipeline velocity.
• Proficiency with Marketo marketing automation systems.
• Experience navigating Salesforce to pull campaign reports and track lead status.
• Ability to interpret data, generate insights, and translate findings into actionable changes.
• Experience with Tableau or stakeholder management.

Key Skills

Education

ANY GRADUATE