Description

Drive digital experience improvements through data-driven analysis and MarTech application management.

This role is on-site.

Responsibilities

• Create, maintain, and publish insight dashboards to communicate findings to stakeholders.
• Investigate data gaps and technical issues using web analytics, session replay, and VOC tools.
• Analyze digital, operational, and customer call center data to drive experience improvements.
• Use website debuggers to analyze tagging for troubleshooting and analytics planning.
• Collaborate with data teams to ensure effective delivery of digital experience insights.

Required Skills

• Experience with Web Analytics and Data Warehouse environments.
• Proficiency using Fullstory and Qualtrics for session replay and VOC analysis.
• Ability to use data analytics and modeling to interpret diverse data sources.
• Understanding of audience creation and leveraging audiences within Adobe Audience Manager (DMP).
• Skill in using website debuggers to troubleshoot and plan analytics tagging.
• Competency in using presentation tools to report investigative findings.
• Proven ability to research trends and apply technical problem-solving to information systems.

Key Skills

Education

Not specified