Description

Manage end-to-end Google Analytics implementation and reporting for multiple brands. Own the measurement strategy, data layer specifications, and reporting infrastructure.

Responsibilities

• Implement and manage web analytics tools, specifically Google Analytics 4 (GA4) and Google Tag Manager.
• Develop measurement strategies and collaborate with brand teams to define KPIs.
• Write technical specifications and detailed data layer instructions for developer implementation.
• Debug and resolve existing tracking and reporting issues across websites.
• Generate insights and reports to improve website performance and media campaign effectiveness.

Required Skills

• 5+ years of experience in digital marketing analytics.
• Expertise in Google Analytics (UA & GA4) and Google Tag Manager.
• Experience with Google Ads and third-party marketing tag implementation.
• Proven ability to implement Consent Based Tracking and Google Consent Mode.
• Hands-on experience with E-commerce tracking implementation and reporting.
• Proficiency in HTML, CSS, and JavaScript.
• Understanding of SPAs and headless architecture.
• Expertise in building and managing reports in Google Looker Studio.
• Strong analytical, problem-solving, and customer-facing communication skills.

Key Skills

Education

ANY GRADUATE