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Digital Marketing

Credence HR Services

 

Chennai, Tamil Nadu, India

Posted On: 30+ days ago
Experience: 5+ years
Availability: Hybrid
Openings: 1
Category: Digital Marketing
Tenure: No Preference/Any
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Description

You will lead program management, product expertise, and technical automation for Opticamp initiatives.

Responsibilities

  • Coordinate with sales teams across regions to ensure Opticamp events run smoothly and meet expectations.
  • Customize Opticamp content based on event requirements and maintain the centralized presentation deck.
  • Develop lead lists using data analysis and define cross-channel objectives for marketing efforts.
  • Collaborate with sales and product leadership to communicate success metrics and gather feedback.
  • Automate manual activities and create seamless workshop experiences using Apps Script.

Required Skills

  • 5+ years of experience in program management and leadership.
  • Strong expertise in Google Ads, specifically Performance Max campaigns and recent features.
  • Proficiency in technical analysis and automation using Apps Script.
  • Experience with basic analytics and dashboarding tools such as Google Analytics and Data Studio.
  • Excellent communication and presentation skills for engaging agency practitioners.
  • Ability to train teams on product changes and features.

Preferred Skills

  • Experience working with cross-channel objectives and lead generation strategies.
  • Proven track record of creating measurement structures for campaign effectiveness.

Education

Any Gradute

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