Description

You will manage and execute digital marketing campaigns to increase online presence, drive website traffic, and generate leads.

Responsibilities

• Plan, execute, and optimize campaigns across search engines, social media, email, and display advertising.
• Develop SEO-friendly content for websites, blogs, and social media platforms.
• Manage SEO/SEM campaigns and perform keyword research to improve website rankings.
• Oversee social media profiles, content calendars, and follower engagement.
• Design and implement email marketing campaigns and newsletters to nurture leads.
• Monitor website performance and campaign metrics using Google Analytics to measure ROI.
• Collaborate with sales teams to align marketing efforts with lead generation goals.
• Prepare regular reports on KPIs, trends, and actionable insights.

Required Skills

• 5+ years of experience as a Digital Marketing Executive, preferably in the software or technology sector.
• Proficiency with Google Ads, Facebook Ads, and LinkedIn Ads.
• Hands-on experience with SEMrush and Ahrefs for keyword research and SEO.
• Experience using Google Analytics and Google Search Console for performance tracking.
• Proficiency with HubSpot or Marketo for marketing automation.
• Experience managing content via WordPress or similar CMS.
• Working knowledge of Adobe Creative Suite and Canva for marketing collateral.
• Strong written and verbal communication skills for content creation.
• Degree in any field (Any Graduate).

Key Skills

Education

Any Graduate