Digital Marketing Expert

Lead digital marketing strategy and execution to drive lead generation and brand visibility within the IT sector.

Responsibilities

• Develop and implement digital marketing strategies aligned with business goals.
• Manage SEO strategies to improve organic rankings and oversee PPC campaigns to optimize ROI.
• Lead content marketing initiatives and ensure all assets are optimized for search engines and engagement.
• Execute multi-channel marketing campaigns focused on customer acquisition and lead generation.
• Establish KPIs and analyze performance data to provide actionable insights and reports to management.

Required Skills

• 6+ years of experience in digital marketing roles.
• Proven experience in digital marketing specifically within the IT industry.
• Expertise in Ecommerce, Web, and Mobile Apps marketing.
• In-depth knowledge of SEO and SEM.
• Proficiency with Google Analytics.
• Strong performance analysis and data interpretation skills.
• Experience managing and optimizing paid advertising campaigns.
• Demonstrated success in brand development and strategic branding.
• Experience in team leadership and cross-functional collaboration.

Preferred Skills

• Experience in Online Reputation Management.
• Background in Social Media Marketing.