Description

You will lead retail brand marketing strategies for key products across multiple retail concepts to drive consumer demand and sales.

Responsibilities

• Develop and implement comprehensive go-to-market retail marketing strategies to influence consumers at all in-store touchpoints.
• Collaborate with North America Brand Marketing, Store Merchants, and Visual Merchandising & Styling teams to align on seasonal and 365 product stories.
• Partner with concept marketing teams to build holistic seasonal store brand plans and ensure proper product representation.
• Work with Retail Design teams to define how product storytelling and experiences are executed in-store.
• Coordinate with digital brand counterparts and app experts to integrate in-store digital experiences with the consumer journey.

Required Skills

• 5+ years of experience in retail brand strategy development and implementation.
• Experience managing small-to-large fleet and vertical retail environments.
• Deep understanding of sport consumer shopping behaviors, retail journeys, and industry trends.
• Proven track record of implementing test and learn marketing frameworks.
• Ability to use business data and consumer insights to inform marketing plans.
• Strong proficiency in collaborating across matrixed functions including Stores Merchants, Retail Brand Design, Brand Marketing, and Digital Brand teams.
• Exceptional written, verbal, and visual communication skills for stakeholder presentations.
• Demonstrated ability to balance creative storytelling with commercial business needs.

Key Skills

Education

Any Gradute