Digital Marketing Manager

Lead online marketing strategies and manage a team of digital marketers to drive organic and paid growth.

Responsibilities

• Develop and implement SEO strategies, including keyword research, competitive analysis, and on-page/off-page optimization.
• Design and manage social media campaigns across Facebook, Instagram, LinkedIn, and Twitter.
• Monitor and optimize PPC campaigns on Google Ads, Bing Ads, and social media platforms to maximize ROI.
• Lead and mentor a team of SEO specialists and social media marketers by setting KPIs and providing professional guidance.
• Serve as the primary point of contact for clients, presenting performance reports and actionable insights.

Required Skills

• 5+ years of experience in digital marketing with hands-on expertise in SEO, SMM, and PPC.
• Proficiency with Google Analytics, SEMrush, and Google AdWords.
• Proven experience in team handling and managing marketing professionals.
• Experience in managing client relationships and communicating marketing strategies.
• Strong background in Content Marketing and Marketing Strategy.
• Ability to manage budget allocation for paid digital advertising campaigns.
• Analytical skills to interpret marketing data and optimize performance metrics.
• Bachelor's degree or any graduate qualification.

Preferred Skills

• Experience in managing large-scale digital advertising budgets.
• Familiarity with advanced SEO tools beyond SEMrush.
• Proven track record of driving organic growth through content strategy.