Description

You will lead digital marketing programs focusing on GMP, GA, GTM, and SEO to drive growth and customer engagement.

This role is on-site.

Responsibilities

• Analyze performance data and optimize campaigns to maximize ROI and improve conversion rates.
• Develop and implement SEO and PPC strategies to increase brand visibility and website traffic.
• Design and execute A/B testing frameworks for content and campaigns to improve rankings and performance.
• Manage retargeting ads via Facebook and AdWords to improve visitor conversion.
• Monitor competitor activity and conduct market research to identify consumer behavior trends.

Required Skills

• 11+ years of experience in digital marketing.
• Expertise in Google Marketing Platform (GMP), Google Analytics (GA4), and Google Tag Manager (GTM).
• Proven experience with Google Ads and Pay Per Click (PPC) analysis.
• Deep knowledge of SEO, keyword research, and conversion funnels.
• Proficiency in analytics strategy and dashboarding.
• Experience with tools such as Hotjar and Siteimprove.
• Skilled in affiliate marketing and social media campaign management.
• Ability to analyze KPIs and identify trends for data-driven decision making.

Preferred Skills

• Execute email marketing strategies based on user engagement to increase revenue.

Key Skills

Education

Any Graduate