Digital Marketing Specialist

You will manage digital marketing strategies to drive traffic, revenue, and brand awareness across web and mobile platforms. You will own the maintenance, design, and usability of four corporate websites and mobile apps.

Responsibilities

• Plan and execute SEO, SEM, PPC, email, and social media marketing campaigns.
• Manage budgets and control customer acquisition costs to maximize ROI.
• Develop digital assets including rich media ads, microsites, and marketing collateral.
• Analyze customer data and market trends to optimize end-to-end user experiences.
• Map clients and manage multi-channel campaign execution.

Required Skills

• 3+ years of experience in digital marketing and campaign management.
• Hands-on experience with Google AdWords and Google Analytics.
• Proficiency in SEO, SEM, PPC, and social media marketing.
• Working knowledge of HTML, CSS, WordPress, and JavaScript.
• Experience with Photoshop, Illustrator, and Dreamweaver.
• Competency in email marketing and data analysis.
• Excellent analytical, communication, organizational, and problem-solving skills.

Preferred Skills

• Google AdWords and Analytics certification.
• Knowledge of Middle East and India markets.