You will lead link-building strategy and digital outreach to drive SEO growth and domain authority in the Mumbai Metropolitan Region.
Responsibilities
- Develop and execute link-building strategies to acquire links from high-authority, industry-relevant sites.
- Build relationships with journalists, bloggers, and influencers to secure media coverage and backlinks.
- Analyze competitor link profiles to identify gaps and high-value acquisition opportunities.
- Manage and mentor junior link builders on outreach techniques and link quality assessments.
- Track KPIs including link quantity, quality (DA 40+), outreach success rates, and referral traffic.
Required Skills
- 5+ years of experience in link building, outreach, or Digital PR.
- Proven track record of securing high-authority backlinks from top-tier publications and industry sites.
- Deep understanding of SEO principles and backlink profile health.
- Proficiency with SEO tools such as Ahrefs, Moz, and SEMrush.
- Strong communication and relationship-building skills for media outreach.
- Experience in Digital Marketing and link-building development.
Preferred Skills
- Experience managing or mentoring junior team members.
- Strong project management skills for handling multiple simultaneous outreach campaigns.
- Ability to adapt to evolving search engine algorithms and SEO best practices.