Director of Marketing

You will lead the marketing function and go-to-market strategy for Western Europe.

Responsibilities

• Develop and maintain the go-to-market strategy for the brand in Western Europe.
• Execute demand generation, lead nurturing, and Account Based Marketing (ABM) campaigns aligned with sales teams.
• Manage multi-channel acquisition programs across events, webinars, email, website, paid advertising, and social media.
• Facilitate the development of outward-facing collateral and content marketing.
• Collaborate with business development to ensure leads and opportunities are qualified, actionable, and accurately reported.
• Coordinate with internal resource teams regarding media, SEM, analytics, and personalization.

Required Skills

• 15+ years of marketing experience.
• Proven track record in brand management and demand generation.
• Deep expertise in B2B marketing campaigns and strategies.
• Strong experience with multi-channel acquisition, including SEM, email, and content marketing.
• Ability to translate complex ideas into actionable strategic recommendations.
• Experience coordinating marketing efforts with business development and sales objectives.
• Strong analytical and strategic thinking skills.
• Excellent communication skills for creating effective outward-facing collateral.

Preferred Skills

• Experience in the technology or digital solutions industry.
• Understanding of service offerings such as Co-Innovation.