Description

You will manage demand generation initiatives and marketing events across the Great Lakes region to drive pipeline and revenue.

Responsibilities

• Develop regional marketing plans and execute programs including seminars, webinars, executive engagements, and third-party conferences.
• Partner with Sales and cross-functional teams to deliver marketing programs tailored to local markets and target accounts.
• Build and maintain relationships with channel partners and go-to-market ecosystem partners to generate new business.
• Track lead flow and monitor KPIs using Salesforce and Tableau to ensure timely Sales follow-up.
• Manage the quarterly regional field marketing budget and analyze program results through data-driven reporting.

Required Skills

• 5+ years of experience in field or event marketing roles within a technology company.
• Proven expertise in Field and Channel Marketing.
• Experience managing multiple concurrent marketing campaigns and pivoting based on business needs.
• Strong understanding of the IT buyer and ability to create events for specific buyer personas.
• Proficiency with Salesforce, Tableau, and GSuite.
• Ability to communicate marketing plans and build buy-in with sales teams and channel partners.
• Strong project management, negotiation, and data-driven decision-making skills.
• Bachelor's degree or equivalent experience.

Preferred Skills

• Experience with Marketing Automation and Splash.

Key Skills

Education

Any Gradute