Description

You will manage paid and performance marketing strategies to increase digital market capitalization and engagement across multiple platforms.

Responsibilities

• Define goals and objectives for paid marketing strategies.
• Develop and manage performance marketing campaigns across online channels.
• Drive results via Google AdWords, Facebook Ads, and Display Ads while controlling costs.
• Prioritize initiatives that deliver the highest return on spend.
• Track, report, and analyze website analytics and PPC campaign performance.

Required Skills

• 6 to 12 years of experience in performance marketing or paid digital marketing.
• Expertise in setting up and optimizing Google AdWords campaigns.
• Proficiency in Facebook Ads and YouTube Ads marketing.
• Experience using Google Analytics and Tableau for data analysis.
• Technical knowledge of Search Ad 360 and Google DoubleClick.
• Strong understanding of PPC, social media marketing, and viral marketing.
• Ability to provide actionable insights through campaign impact measurement.

Preferred Skills

• Knowledge of company branding and loyalty marketing.

Key Skills

Education

Any Graduates / Post Graduates