Description

You will own the data capture strategy for marketing measurement and campaign optimization, building the analytics infrastructure that drives paid search, display, and social media decisions.

Responsibilities

• Develop site tagging and tracking strategies using URL query parameters and UTM parameters.
• Administer Google Analytics (GA4) and Google Tag Manager (GTM) to manage profiles, audiences, events, and conversions.
• Build integrated reports and dashboards to inform campaign optimization and stakeholder reporting.
• Write code, unit tests, and automation scripts while participating in code reviews and DevOps deployment.
• Generate proof of concepts to test emerging standards and technical best practices.

Required Skills

• 5+ years of experience in digital analytics and data engineering.
• Expertise in Google Analytics (GA4) and Google Tag Manager (GTM).
• Proficiency in JavaScript, HTML, and Python.
• Hands-on experience with click tags, conversion pixels, and campaign tracking URLs.
• Experience working with CM360/ad server click and conversion tracking log data.
• Knowledge of server-side vs client-side tag management.
• Experience with CRM, Web Analytics, and SearchAds360 marketing automation tools.

Preferred Skills

• Experience in the banking domain.

Key Skills

Education

Any Graduate