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Google Marketing Analytics Lead

Lorven Technologies

 

Atlanta, GA, USA

Posted On: 14 days ago
Experience: 12+ years
Availability: Hybrid
Openings: 1
Category: Google Analytics Software Engineer
Tenure: No Preference/Any
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Description

You own digital measurement and analysis for a portfolio of marketing clients, leading complex technical engagements.

This role is on-site.

Responsibilities

  • Lead technical marketing analytics engagements using the Google Analytics stack.
  • Configure Google Analytics 4 (GA4) and manage tagging via Google Tag Manager, Segment, or Tealium.
  • Create tracking plans, implementation guides, and design reporting dashboards in Looker Studio.
  • Test, validate, and debug tagging and analytics implementations.
  • Consult with development teams and conduct client measurement workshops.

Required Skills

  • 12+ years of experience in analytics and digital measurement.
  • Expert-level knowledge of Google Analytics 4 (GA4).
  • Hands-on experience with Google Tag Manager.
  • Proficiency in designing dashboards using Looker Studio.
  • Experience implementing tracking via Segment or Tealium.
  • Deep understanding of web analytics, app tracking, and audience strategy.
  • Experience working within the Google Marketing Platform ecosystem.

Preferred Skills

  • Mentor team members to upskill their technical capabilities.
  • Assist leadership in improving processes.

Education

Any Graduate

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