Description

You serve as the subject matter expert for audience data requirements and campaign execution within the marketing automation platform.

This role is on-site.

Responsibilities

• Lead campaign requirement sessions to develop and document Audience Requirement Documents and Business Requirements Documents.
• Create flow charts and technical specifications to ensure completeness for all campaigns.
• Manage audience selection by collaborating with stakeholders and implementing requests within the marketing automation platform.
• Oversee campaign deployment to ensure accurate build, execution, and delivery of audience data.
• Investigate audience size, customer profiling, and data inquiries while ensuring the accuracy of produced data files.

Required Skills

• 5+ years of relevant work experience in marketing automation or related fields.
• 3+ years of hands-on experience with HCL Unica.
• Proficiency in SQL for data querying and analysis.
• Strong understanding of data segmentation concepts and industry audience rules.
• Experience with other marketing automation or marketing cloud platforms and digital marketing.
• Proficiency in MS Office for documentation and reporting.
• Basic project management skills and ability to collaborate with key stakeholders.
• Strong attention to detail and written/verbal communication skills.

Preferred Skills

• Experience with additional marketing cloud platforms beyond HCL Unica.

Key Skills

Education

Any Graduate