Description
You will lead digital strategy and execute multi-channel campaigns to drive business objectives.
Responsibilities
- Develop quarterly and annual plans for specific audiences based on insights, objectives, and industry context.
- Execute targeted campaigns across web, email, social, search, and webinars.
- Partner with web and design teams to produce compelling digital assets and webpages.
- Qualify inbound leads to ensure alignment with target customer profiles.
- Manage end-to-end pitch execution in collaboration with strategy teams and internal specialists.
Required Skills
- 12+ years of experience in digital marketing or demand generation within a B2B tech environment.
- Experience as a founder or in a high-level demand generation role.
- Proven ability to tie marketing tactics to broader business strategy and objectives.
- Proficiency in measuring performance and ROI across multiple digital channels.
- Hands-on experience using Google Analytics for data-driven decision making.
- Strong storytelling skills for creating email, ad copy, webinars, and website content.
- Analytical mindset with the ability to interpret complex data and numbers.
- Experience managing web projects and coordinating with design teams.