Description

You will lead the development and execution of marketing strategies to position the firm as a leader within the healthcare vertical.

Responsibilities

• Develop and implement healthcare marketing strategies around key narratives, sectors, geographies, and service lines.
• Orchestrate digital channel strategies and coherent communication plans aligned with company goals.
• Partner with product management to identify strategic investment areas and launch new capabilities or features.
• Create and deliver product content, website copy, blogs, videos, and customer case studies.
• Collaborate with sales enablement to provide the content and resources necessary to drive sales.
• Monitor KPIs and metrics to evaluate initiative success and track reach, engagement, and advocacy.

Required Skills

• 10+ years of experience leading marketing initiatives within the healthcare vertical.
• Proven expertise in digital marketing and digital transformation journeys.
• Deep knowledge of coding and health information management in hospital, ambulatory, and professional fee settings.
• Experience with application modernization, system integration, cloud migration, AI, and analytics.
• Ability to manage diverse projects and build/scale teams.
• Expertise in content and messaging development.
• Experience supporting industry analyst programs through product briefings and evaluations.

Key Skills

Education

Not specified