Description

Lead marketing strategy and execution to position the firm as a leader in the healthcare vertical.

Responsibilities

• Develop and implement healthcare marketing strategies aligned with key narratives, sectors, and service lines.
• Orchestrate digital channel strategies and communication plans that support company goals.
• Partner with product management to identify investment areas and launch new capabilities.
• Create product content, website copy, blogs, videos, and customer case studies.
• Monitor KPIs and metrics to evaluate initiative success, reach, and engagement.

Required Skills

• 10+ years of experience leading marketing initiatives within the healthcare vertical.
• Proven expertise in digital marketing and digital transformation journeys.
• Deep knowledge of coding and health information management in hospital, ambulatory, and professional fee settings.
• Experience with application modernization, system integration, cloud migration, AI, and analytics.
• Ability to manage diverse projects and build or scale teams.
• Expertise in content and messaging development.
• Experience supporting industry analyst programs through product briefings and evaluations.

Preferred Skills

• Collaborate with sales enablement to provide content and resources that drive sales.

Key Skills

Education

Not specified