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Integrated Marketing Strategy Director

Encore Consulting

 

Hartford, CT, USA

Posted On: 2 days ago
Experience: 10 years
Availability: Hybrid
Openings: 2
Category: Marketing Program Manager
Tenure: Contract - Independent, Contract - W2
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Description

Lead the development and implementation of integrated marketing campaigns to achieve specific business objectives.

This role is on-site.

Responsibilities

  • Develop creative briefs grounded in insights to guide creative teams and channel partners.
  • Collaborate with business strategy leads, channel leads, and project management to establish campaign approaches, deliverables, and timelines.
  • Lead the execution and oversight of cross-functional campaigns, ensuring alignment with brand standards and business goals.
  • Manage campaign budgets and timelines, advising partners on priorities and resource trade-offs.
  • Provide strategic input into content development and offer feedback on creative work to ensure it meets approved strategies.

Required Skills

  • 6+ years of experience in advertising, marketing, or a related field.
  • Minimum of 1 year of experience in a leadership or team lead role.
  • Deep understanding of digital marketing, including web, video production, field marketing, paid media, and social media.
  • Strong account management and project management knowledge.
  • Expert proficiency in Microsoft Excel and PowerPoint.
  • Proven ability to manage multiple clients and internal teams within a matrix organization.
  • Strong analytical skills and the ability to make data-driven decisions.
  • Excellent oral, written, and presentation communication skills.
  • Bachelor’s degree.

Key Skills
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