Description

Configure and maintain CDP data models, audience/segment definitions, and identity resolution. • Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns). • Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing. • Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS). • Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences. • Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation. • Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks). • Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge. • Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic. • Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies). • Perform root-cause analysis on production issues and implement fixes or workarounds. • Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems. • Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions. • Participate in vendor working sessions to define technical requirements and surface product gaps. Required Skills CDP & MarTech Platforms • 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support). • Audience/segment building. • Identity resolution. • Journey/orchestration tooling. • Customer data activation. • Personalization. • Audience management. Databricks & Data Platforms • Strong Databricks experience. • Delta Lake experience. • Unity Catalog. • Data-sharing connectivity. • Build and maintain CDP integrations with Databricks/Delta Lake. • Build ingestion pipelines for engagement feedback loops. AWS & Streaming • AWS experience. • AWS MSK/Kafka. • Event streaming integration. • External publishing. Marketing Platforms • Adobe Campaign Classic. • Adobe Campaign workflows. • Campaign/journey setup. • API-based integration. • Airship. • Infobip. API & Integration • REST API integration. • API-first architecture. • Composable architecture. • Connector-based integration. • API contracts. • Integration with marketing execution platforms (ESP, push, SMS providers). Web SDK & Tracking • Experience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript). • Behavioral/event data capture. Experimentation & Personalization • Optimizely. • Bloomreach. • CDP-supplied segmentation. Production Support & Operations • Strong troubleshooting skills. • Root-cause analysis. • Production support. • Platform issue resolution. • Sync failure resolution. • Journey/campaign delivery issue resolution. • Monitoring platform health. • Data freshness monitoring. • Audience count monitoring. Documentation • Strong technical documentation skills. • Platform configuration documentation. • Data flow documentation. • Known issues and resolution documentation. Stakeholder & Vendor Collaboration • Partner with product/marketing stakeholders. • Translate business requirements into CDP configuration and logic. • Participate in vendor working sessions. • Define technical requirements. • Surface product gaps

Key Skills

Education

Bachelor's degree