Description

You will execute strategies outlined by leadership, manage day-to-day client communications, and lead teams on a project basis.

Responsibilities

• Serve as the primary point of contact for digital analytics needs and collaborate with stakeholders to define business requirements.
• Analyze media spend, ROI, and performance metrics across Google Ads, Facebook/Instagram, DCM, DV360, SA360, and other digital platforms.
• Develop and maintain advanced dashboards, reports, and digital analytics frameworks to ensure data accuracy and automation.
• Conduct ETL operations and coordinate with agencies and internal teams to manage data flows.
• Review QA plans for deliverables, troubleshoot discrepancies, and proactively manage project risks and constraints.
• Mentor junior analysts and provide technical guidance to drive data-driven decision-making.

Required Skills

• 5+ years of experience in quantitative marketing, database, or digital addressable marketing.
• Strong expertise in SQL and intermediate knowledge of Python or R for data manipulation.
• Deep understanding of Digital Media Data across Search, Social, Display, and Programmatic media.
• Proficiency in relational database concepts and digital KPIs.
• Experience with ETL processes and digital analytics frameworks.
• Ability to design dashboards, identify key metrics, and create engaging PowerPoint presentations.
• Solid understanding of statistics, including hypothesis testing, A/B testing, regression, and time series forecasting.
• Proven ability to translate complex data patterns into actionable marketing strategies.
• Proficiency in MS Office suite, specifically Excel and PowerPoint.

Preferred Skills

• Experience with Tableau, Power BI, Looker Studio, or Datamato.
• Exposure to GCP, Databricks, Snowflake, or other cloud computing platforms.

Key Skills

Education

Any Graduate