Description

You will lead the implementation of analytics tracking across web and mobile platforms.

Responsibilities

• Implement analytics tracking using Adobe Analytics, Google, Web SDK, and Mobile SDK.
• Capture business requirements to create Solution Design Reference (SDR) documents and translate them into technical specifications.
• Validate tracking parameters across websites and mobile applications using Charles proxy and browser developer tools.
• Design, develop, and maintain Adobe Processing Rules to map context data variables to standard analytics variables.
• Create segments and calculated metrics within Adobe Analysis Workspace.

Required Skills

• 5+ years of experience in analytics implementation.
• Expertise in Adobe Analytics tools including Launch, Data Workbench, and Dynamic Tag Manager.
• Experience with Ensighen Tag Management and Google Tag Manager (GTM).
• Proficiency in CSS, HTML, JavaScript, and jQuery.
• Hands-on experience with Adobe Classifications and Adobe Processing Rules.
• Deep understanding of marketing campaign attribution models and their relationship to processing rules.
• Knowledge of traffic variables, conversion variables, and success events for KPI measurement.
• Ability to translate business questions and KPIs into technical measurement plans.

Preferred Skills

• Experience developing reporting data layers and using context data variables in JavaScript and mobile app SDK implementations.

Key Skills

Education

Any Graduate