Description

Lead digital analytics implementation strategies and technical execution across web and mobile platforms.

Responsibilities

• Develop tracking and tagging strategies by evaluating business goals to ensure measurable success.
• Install, configure, and debug web analytics services including Google Analytics and Adobe Marketing Cloud.
• Direct site tag implementation, custom rule development, and data layer utilization via Google Tag Manager, Adobe Launch, or Tealium.
• Author technical implementation documentation for developers detailing page code requirements and data layer specifications.
• Oversee quality assurance testing for tracking implementations and provide technical consulting on platform strategy.

Required Skills

• 5+ years of experience in digital analytics implementations.
• Proficiency in Google Tag Manager, Adobe Launch, or Tealium.
• Experience with Google Analytics and Adobe Marketing Cloud.
• Hands-on experience with Firebase SDK for mobile app analytics.
• Knowledge of mobile development environments including Xcode and Android Studio.
• Working knowledge of Swift, Objective-C, Kotlin, or Java programming languages.
• Ability to manage mobile app deployment and testing for iOS and Android.

Preferred Skills

• Any Graduate degree.

Key Skills

Education

Any Graduate