Description

You own the technical implementation and governance of digital tracking systems.

Responsibilities

• Implement clickscream and event tracking across web and digital touchpoints.
• Design and manage event schemas, identity resolution, and data quality within mParticle/Mixpanel.
• Translate business requirements into scalable tracking solutions by partnering with product and CX teams.
• Build and activate paid media audiences using CDP integrations (Meta, Google, TikTok, DV360).
• Troubleshoot tracking, SDK, API, and data discrepancies while enforcing tagging governance.

Required Skills

• 6–10 years in analytics engineering, MarTech, or digital analytics implementation.
• Strong hands-on experience with clickscream data, event instrumentation, and CDPs (mParticle, Mixpanel).
• Experience with SDKs, tagging frameworks, identity management, and data contracts.
• Working knowledge of Node.js or PHP (Laravel).
• Familiarity with cloud platforms (AWS/GCP) and modern deployment practices.
• Experience with paid media audience activation and MarTech integrations.
• Bachelor’s or Master’s degree in Engineering, Computer Science, Information Systems, Mathematics, or related discipline.

Key Skills

Education

Bachelor's or Master's degrees