Description

You own the design and scaling of customer behavior tracking across web and app platforms.

Responsibilities

• Implement clickscream and event tracking across web and digital touchpoints.
• Design and manage event schemas, identity resolution, and data quality within mParticle/Mixpanel.
• Partner with product, CX, and analytics teams to translate business requirements into tracking solutions.
• Enable funnel analysis, conversion tracking, and end-to-end customer journey measurement.
• Build and activate paid media audiences via CDP integrations (Meta, Google, TikTok, DV360).

Required Skills

• 6–10 years in analytics engineering, MarTech, or digital analytics implementation.
• Strong hands-on experience with clickscream data, event instrumentation, and CDPs (mParticle, Mixpanel).
• Experience with SDKs, tagging frameworks, identity management, and data contracts.
• Working knowledge of Node.js or PHP (Laravel).
• Familiarity with cloud platforms (AWS/GCP) and modern deployment practices.
• Experience with paid media audience activation and MarTech integrations.
• Bachelor's or Master's Degree in Engineering, Computer Science, Information Systems, Mathematics, or related discipline.

Key Skills

Education

Any Graduate