Lead Campaign Specialist - Campaign Operations & Automation

Lead campaign operations and automation for a team of 7-8 specialists. Drive customer engagement through complex automated and ad-hoc campaigns.

Responsibilities

• Lead a team of campaign specialists, managing hiring, onboarding, and talent development.
• Define process elements and quality assurance checklists for direct and performance marketing campaigns.
• Design, develop, and execute multi-step campaign templates for up-sell, cross-sell, and reward objectives.
• Collaborate with Analytics, IT, and creative agencies to roll out automation capabilities and event-based campaigns.
• Monitor campaign results, implement event tracking tags, and maintain data flow for measurement and attribution.

Required Skills

• 8-10 years of experience in campaign operations and automation.
• Expertise in executing complex campaigns using tools such as Oracle Responsys, MoEngage, or CleverTap.
• Proficiency in web responsive HTML/CSS publishing practices and Digital Asset management.
• Experience in segmentation approaches for multi-channel marketing campaigns.
• Proven ability in tag management and implementing event tracking tags.
• Strong background in campaign measurement, attribution, and reporting.
• Bachelor’s degree in a technical field, MCA, or equivalent professional experience.

Preferred Skills

• Manage data housekeeping, ensuring opt-in/reachability data and personalization tags are leveraged accurately.