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Vimeo Logo
Lead, Website Strategy

Vimeo

 

USA

Posted On: 2 days ago
Experience: Not specified years
Availability: Remote
Openings: 1
Category: Website Strategy
Tenure: No Preference/Any
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Description

Own the strategic vision and optimization of the website user journey to support growth and engagement.

This role is remote.

Responsibilities

  • Develop and articulate a website vision aligning product, marketing, design, and engineering objectives.
  • Own the end-to-end lifecycle of website changes from ideation through technical implementation.
  • Execute A/B testing frameworks across landing pages and CTAs to improve conversion rates.
  • Analyze site performance and user engagement data to provide actionable strategic recommendations.
  • Collaborate with cross-functional teams to align web strategy with broader marketing campaigns.

Required Skills

  • 7+ years in web marketing or growth product management roles.
  • Proven experience in UX/CRO and leading significant website improvement initiatives.
  • SaaS industry experience.
  • Advanced proficiency with Google Analytics, Mixpanel, and Adobe Analytics.
  • Experience working with engineers on technical scoping and specifications.
  • Strong understanding of user-centered design principles.
  • Ability to manage multiple projects and solve complex technical or strategic problems.

Preferred Skills

  • ANY GRADUATE

Education

ANY GRADUATE

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