Description

Lead the strategy, implementation, and integration of the Adobe Real-time CDP ecosystem, ensuring alignment with enterprise business goals and data governance standards.

This role is on-site.

Responsibilities

• Define and execute a comprehensive CDP strategy, including data governance, security protocols, and compliance with GDPR and CCPA regulations.
• Integrate Adobe Real-time CDP, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO) with the broader Adobe Experience Cloud.
• Evaluate and select solutions for data ingestion, management, and activation within the Adobe ecosystem.
• Drive requirements and design for data-driven marketing, single customer view, and marketing technology solutions.
• Implement complex data-driven marketing campaigns using business rules and transformations.

Required Skills

• 8-12 years of experience in marketing technology or data platforms.
• Hands-on experience implementing and managing Adobe Real-time CDP.
• Deep understanding of the marketing technology landscape, including personalization, analytics, and data platforms.
• Experience with platforms such as AEB, ActionIQ, Lytics, Segment, Telium, or C360.
• Proficiency in working with business rules, transformations, and Business Requirements Documents (BRDs).
• Strong understanding of data privacy regulations, specifically GDPR and CCPA.
• Ability to implement complex data-driven marketing campaigns.

Preferred Skills

• Adobe Real-time CDP Business Practitioner certification.
• Adobe Certified Expert - Adobe Real-time CDP.

Key Skills

Education

Any Graduate