Marketing Cloud Manager

You will drive the strategy, execution, and optimization of digital channels and cross-channel customer journeys.

Responsibilities

• Drive strategy and execution for digital channels, including promotional and service communications.
• Map customer journeys and optimize cross-channel interactions to improve engagement.
• Lead digital channel campaigns by defining targeting, test plan strategies, and coordinating execution partners.
• Manage a significant portion of the marketing technology stack, including Salesforce CRM and Marketing Cloud integrations.
• Own content governance and process management once implementations are live.

Required Skills

• 5+ years of overall professional experience.
• Expert-level proficiency in Salesforce Marketing Cloud.
• Proven experience in digital marketing and digital channel campaigns.
• Deep expertise in customer journey mapping.
• Experience managing stakeholder requirements during technical implementations.
• Ability to use engagement and business metrics to drive recommendations.
• Experience with content governance and process ownership.

Preferred Skills

• Experience collaborating with data, analytics, and technology teams to build and launch new communication capabilities.