Description

Integrate and manage marketing automation systems within a B2B SaaS environment.

This role is remote.

Responsibilities

• Configure and execute lead scoring, segmentation, and nurturing strategies using Marketo.
• Troubleshoot and resolve integration and data synchronization issues between systems.
• Implement data cleanup and hygiene practices across marketing platforms.
• Design and build email templates and landing pages using HTML and CSS.
• Manage workflows, smart lists, tokens, and forms within the Marketo platform.

Required Skills

• 12+ years of relevant experience in a B2B SaaS or technology environment.
• Hands-on expertise with Adobe Marketo (Marketo Certified Expert preferred).
• Proficiency with Salesforce CRM, specifically lead management and campaign tracking.
• Proven experience developing lead nurturing and segmentation strategies.
• Expertise using Marketo features like smart lists, tokens, forms, and workflows.
• Strong understanding of HTML and CSS for front-end content.
• Experience troubleshooting system integrations and data flow issues.

Key Skills

Education

Any Graduate