Description

You will own the measurement, analysis, and optimization of digital and field marketing efforts to drive data-based decision-making.

Responsibilities

• Implement and manage web analytics tools to track website traffic, user behavior, and conversion metrics.
• Analyze campaign performance across PPC, email, social media, and content marketing to identify optimization areas.
• Build regular performance reports and dashboards using Google Analytics, Salesforce, Pardot, and Outreach.
• Conduct A/B tests and experiments to assess marketing strategy impact and improve user engagement.
• Maintain data integrity and governance across all analytics platforms and marketing tools.

Required Skills

• 5+ years of experience in marketing analytics and data science.
• Proficiency with Google Analytics or Adobe Analytics.
• Hands-on experience with Salesforce and Pardot.
• Ability to interpret complex data sets and extract actionable insights.
• Experience with A/B testing and experiment design.
• Strong understanding of workflow automation, lead scoring, and lead routing.
• Knowledge of SQL or other data querying languages.
• Experience with Outreach, 6Sense, or ZoomInfo.

Key Skills

Education

any graduate