Description

You will manage marketing technology systems, email execution, and campaign analytics to drive B2C engagement.

Responsibilities

• Own email template builds for ad hoc, automated, and API-triggered campaigns.
• Evaluate, implement, and manage marketing technology systems and vendor relationships.
• Develop reports and alerts to track email engagement and operational performance.
• Design customer journeys, segmentation strategies, and personalized content workflows.
• Audit existing systems and create new processes to improve operational efficiency.

Required Skills

• 3-5 years of experience in a marketing operations role focused on B2C.
• Proficiency with B2C marketing technology including ESPs, CDPs, deliverability tools, and email render testing tools.
• Strong technical skills in HTML, CSS, and scripting.
• Ability to troubleshoot and optimize email template code.
• Analytical skills to translate data into actionable insights for stakeholders.
• Experience using project management software.
• Strong organizational and project management abilities.
• Graduate degree.

Preferred Skills

• Experience with Salesforce Marketing Cloud, Simon Data, Validity, or Litmus.
• SQL proficiency.
• Experience with JIRA, Asana, or Airtable.

Key Skills

Education

ANY GRADUATE