Description

You will manage the execution and technical backend of marketing programs to drive demand generation and field marketing success.

Responsibilities

• Execute Field Marketing, ABM, and Demand Generation activities including events, webinars, email sends, and landing page creation.
• Manage lead data from online and offline sources to maintain data hygiene and integrity.
• Maintain and optimize the marketing technology stack, supporting tool integrations and troubleshooting connectivity issues.
• Perform QA and technical support for email campaign builds and other marketing efforts via Marketo.
• Build, optimize, and maintain marketing operations processes to increase program effectiveness.

Required Skills

• 3-5 years of experience using Marketo or a similar marketing automation platform.
• Experience working within a Salesforce (SFDC) integrated environment.
• Proficiency with marketing tech stack components including CMS, Qualified, and webinar software.
• Proven ability to manage list building, loading, and reporting.
• Strong troubleshooting skills regarding information systems and automation.
• Ability to manage multiple projects and priorities under tight deadlines.
• Strong interpersonal and writing skills for cross-functional collaboration.
• Bachelor's degree in business, marketing, computer science, or a related field.

Key Skills

Education

Any Graduate