Conduct market research and data analysis to support strategic decision-making.
Responsibilities
- Analyze large datasets to identify market trends, customer preferences, and the competitive landscape.
- Perform data mining, cleaning, and visualization to organize raw information.
- Develop research methodologies and survey designs to gather relevant data.
- Collaborate with the marketing team to interpret findings and create actionable insights.
- Generate reports and presentations to communicate results to stakeholders.
Required Skills
- Bachelor's Degree in Marketing, Business Administration, Statistics, or a related field.
- Proficiency in Excel for data manipulation and analysis.
- Experience with Google Analytics for web data interpretation.
- Experience with Tableau for data visualization.
- Knowledge of statistical analysis techniques.
- Familiarity with data mining techniques.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.