Description

Job Responsibilities include:

Develop and manage marketing automation programs, smart campaigns, and engagement streams in Adobe Marketo Engage.

Create and customize email templates and landing pages using HTML, CSS, and scripting for dynamic content.

Integrate Marketo with CRM systems (Salesforce or Microsoft Dynamics) to ensure seamless data flow and campaign tracking.

Perform advanced audience segmentation, A/B testing, and campaign performance analysis to optimize results.

Monitor campaign metrics and generate reports to provide insights and improve marketing effectiveness.

Collaborate with marketing and sales teams to align campaign strategies and enhance lead management processes.

Required Qualifications:

Bachelor’s degree in marketing, Business, Information Technology, or a related field.

8–10 years of experience in marketing automation, with at least 3+ years of hands-on experience in Adobe Marketo.

Expert-level proficiency in Adobe Marketo Engage, including building smart campaigns, engagement programs, and advanced audience segmentation.

Strong experience with CRM integrations (Salesforce/Dynamics), along with hands-on expertise in HTML/CSS and scripting for campaign customization and optimization

Key Skills

Education

Any Graduate