Description

You will design, build, and optimize end-to-end automated marketing programs in Marketo, owning the technical implementation and integration architecture.

This role is on-site.

Responsibilities

• Design and configure Marketo assets including programs, campaigns, workflows, smart lists, landing pages, forms, and integrations.
• Develop and maintain Marketo templates, scripts, tokens, nurture programs, lead scoring models, and engagement programs.
• Integrate Marketo with CRM platforms (Salesforce, MS Dynamics) and third-party tools using REST/SOAP APIs, webhooks, and data flows.
• Execute multi-channel campaigns, manage A/B testing, and analyze results to improve automation processes and conversion rates.
• Troubleshoot performance and deliverability issues, ensuring data hygiene, governance, segmentation, and GDPR compliance.

Required Skills

• 8+ years of experience in Marketing Automation, with at least 5 years dedicated to Marketo.
• Proficiency in HTML, CSS, JavaScript, email scripting, and Marketo tokens.
• Hands-on experience with REST/SOAP APIs, webhooks, and integration techniques.
• Experience integrating with Salesforce, Microsoft Dynamics, or SAP CRM.
• Strong understanding of digital marketing concepts, campaign operations, and lead management.
• Knowledge of reporting, dashboards, data insights, and SQL queries.
• Ability to prepare technical documentation, workflow diagrams, and operational guidelines.

Preferred Skills

• Adobe Marketo Certified Expert (MCE) certification.
• Experience with Adobe Experience Cloud (AEP, Adobe Analytics, AEM).
• Familiarity with other automation tools like Eloqua, HubSpot, or Pardot.

Key Skills

Education

Any Graduate