Description

Own Search Engine Marketing and Social Media Marketing campaigns to drive sales, leads, and traffic.

Responsibilities

• Plan and execute Search, Shopping, Smart, Display, Video, and paid social ads.
• Optimize ad copy, landing pages, and keywords to maximize ROI.
• Analyze website analytics and PPC initiatives to identify trends and insights.
• Manage campaign budgets, estimate monthly costs, and reconcile discrepancies.
• Conduct competitor research, A/B testing, and multivariate experiments.

Required Skills

• 3+ years of proven SEM and SMM experience.
• Experience managing PPC campaigns across Google, Bing, and Facebook.
• Proven track record with paid US and Canada projects.
• Direct experience running Paid Shopping Campaigns.
• Proficiency with bid management tools: Click Equations, Marin, Kenshoo, or Search Ignite.
• Experience using Google Analytics and Google Tag Manager.
• Hands-on experience with SEMRush, Moz, and CMS platforms like WordPress, Shopify, or Joomla.
• Strong analytical skills for generating SEM, proposal, and analysis reports.

Key Skills

Education

Any Graduate