Description

You will drive revenue growth through performance marketing and conversion optimization, owning the full growth stack from paid acquisition to funnel efficiency.

This role is on-site.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta, Google, YouTube, and Display to scale high-performing ads.
• Run structured growth experiments on creatives, audiences, and funnels to identify scalable opportunities and improve metrics.
• Own lead management, qualification, and scoring systems to enhance lead quality and conversion rates.
• Optimize acquisition funnels and automation journeys to reduce drop-offs and improve user experience.
• Build and maintain performance dashboards to support data-driven decision-making and reporting accuracy.

Required Skills

• 2-3 years of hands-on experience in Performance Marketing or Growth Marketing.
• Proficiency in Google Ads, Meta Ads (Facebook/Instagram), and Paid Media campaign management.
• Strong ability to analyze data to improve CAC, ROAS, and overall acquisition outcomes.
• Experience running A/B tests on creatives, copy, and user journeys.
• Ability to work across channels and collaborate with Sales, Product, and Creative teams.
• Comfort with identifying opportunities to improve acquisition and conversion metrics.

Preferred Skills

• Experience in the edtech or skilling sector is a plus.
• Background in training or program development.

Key Skills

Education

Not specified