Description

Drive personalization strategies by analyzing customer behavior and translating insights into technical requirements.

This role is on-site.

Responsibilities

• Analyze Adobe Analytics data to identify customer behavior patterns.
• Connect interactions across apps and web pages to generate new personalization requirements.
• Document requirements using BRD, FRD, and design documents.
• Collaborate with technology teams to implement requirements and execute A/B testing.

Required Skills

• 6+ years of experience in the personalization field.
• Deep understanding of CDP concepts.
• Proficiency with Adobe Analytics.
• Experience managing requirements through BRD, FRD, and design documents.
• Hands-on experience with A/B testing methodologies.
• Working knowledge of Confluence and Jira.
• Experience using MS Visio.

Preferred Skills

• Degree in any field.

Key Skills

Education

ANY GRADUATE