Description

Own the analysis of customer behavior and the definition of personalization requirements for web and application platforms.

Responsibilities

• Analyze Adobe Analytics data to identify customer behavior patterns and derive personalization opportunities.
• Bridge connections between apps and web pages to generate specific personalization requirements.
• Document functional and business requirements using BRD, FRD, and design documents.
• Collaborate with the technology team to implement defined personalization strategies.
• Execute A/B testing to validate personalization effectiveness and drive insights.

Required Skills

• 6+ years of experience in the personalization field.
• Deep understanding of Customer Data Platform (CDP) concepts.
• Proficiency with Adobe Analytics for data extraction and analysis.
• Hands-on experience with MS Visio for process mapping and design.
• Working knowledge of Confluence and JIRA for documentation and project tracking.
• Proven ability to perform and interpret A/B testing results.
• Experience writing comprehensive BRD and FRD documentation.
• Any graduate degree.

Key Skills

Education

ANY GRADUATE