Description

Manage and optimize paid search campaigns to drive measurable ROI.

Responsibilities

• Develop and execute paid search strategies across Google AdWords and Bing.
• Manage keyword selection, audience targeting, and budget allocation.
• Monitor campaign performance, adjust bids, and track KPIs to identify issues.
• Create performance reports and dashboards for management review.
• Write concise ad copy and develop new campaigns across multiple channels.

Required Skills

• 2+ years of proven experience as a PPC Specialist.
• Proficiency in Data Analysis and reporting.
• Strong working knowledge of Google Analytics, Tableau, and Webtrends.
• Advanced MS Office skills, specifically Excel.
• Solid understanding of SEO and digital marketing concepts.
• Strong analytical thinking and mathematical skills.
• Excellent communication skills.

Preferred Skills

• Familiarity with Facebook and Yahoo advertising platforms.
• Understanding of HTML and XML.
• Google AdWords certification.

Key Skills

Education

Any Graduate